Response to Ad Week's article

I am writing in response to Anthony McMain's Ad Week article entitled "NAACP Writes Big Advertisers in Diversity Push." In this article, the NAACP has sent a complaint to big advertising companies saying that their needs to be a more diverse representation in commercials and other advertising techniques. I cannot help but to agree with this claim. America is far too diverse for the faces in most advertising to look the same all the time. On almost every commercial there are white people representing a product. Not to say that there is a problem with whites representing brands and other things, but it would be nice to see other races displayed just as much. Along with the lack of black culture and representation in ads, I must mention the context that blacks and other races are displayed in. It seems to be that blacks are represented more in a commercial dealing with theft, abuse of any kind, and other corrupt situations. Blacks are represented more in ads with a negative connotations than whites are and that is disturbing. I hope companies take heed to the claim made by the NAACP and change some things.

Today I am writing about Joseph Jeffe's Adweek article entitled "Who Owns Social Media?" This is a very interesting article about how the social world has evolved over the years. He mentions that we live in three different worlds: the physical world, the digital world and the virtual world. The virtual and digital world seems to winning the most people right now because of all the social networking websites like Facebook and Twitter. Sure it is fun to have a friendly conversation via Facebook chat or even web cam, but are we loosing sight of the old fashion days? Now even simple courting is done by these techniques. If a guy is interested in a girl, he's not going to go over and speak to her anymore. Now-a-days, its more likely that he will look her up on Myspace or Facebook and send her a message. This seems funny, but it is the reality of how much we are becoming dependant on these things. The article mentions that other means of communication like PR are suffering. How can they compete when their audiences are being contacted every which way? I only see the virtual and digital world continuing to grow from here, I just wonder what will be next.