Today I am writing about Joseph Jeffe's Adweek article entitled "Who Owns Social Media?" This is a very interesting article about how the social world has evolved over the years. He mentions that we live in three different worlds: the physical world, the digital world and the virtual world. The virtual and digital world seems to winning the most people right now because of all the social networking websites like Facebook and Twitter. Sure it is fun to have a friendly conversation via Facebook chat or even web cam, but are we loosing sight of the old fashion days? Now even simple courting is done by these techniques. If a guy is interested in a girl, he's not going to go over and speak to her anymore. Now-a-days, its more likely that he will look her up on Myspace or Facebook and send her a message. This seems funny, but it is the reality of how much we are becoming dependant on these things. The article mentions that other means of communication like PR are suffering. How can they compete when their audiences are being contacted every which way? I only see the virtual and digital world continuing to grow from here, I just wonder what will be next.