Friday, March 27, 2009

Response to Ad Week's article

I am writing in response to Anthony McMain's Ad Week article entitled "NAACP Writes Big Advertisers in Diversity Push." In this article, the NAACP has sent a complaint to big advertising companies saying that their needs to be a more diverse representation in commercials and other advertising techniques. I cannot help but to agree with this claim. America is far too diverse for the faces in most advertising to look the same all the time. On almost every commercial there are white people representing a product. Not to say that there is a problem with whites representing brands and other things, but it would be nice to see other races displayed just as much. Along with the lack of black culture and representation in ads, I must mention the context that blacks and other races are displayed in. It seems to be that blacks are represented more in a commercial dealing with theft, abuse of any kind, and other corrupt situations. Blacks are represented more in ads with a negative connotations than whites are and that is disturbing. I hope companies take heed to the claim made by the NAACP and change some things.

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